Las Vegas, NV – July 15, 2010 – ICAST 2010, the International Convention of Allied Sportfishing Trades, the world’s largest sportfishing tradeshow, was held from July 14-16, at the Las Vegas Convention Center in Las Vegas, Nev. Over 7,000 representatives from the sportfishing industry, including more than 2,000 buyers and over 500 media representatives, are gathered to see the latest innovations in tackle, gear and apparel and network with the global sportfishing community. The sportfishing industry’s premier trade event is produced by the American Sportfishing Association (ASA), the industry’s trade association, which is headquartered in Alexandria, Va.
This year, the 53rd year of ICAST, the New Product Showcase, the tradeshow’s flagship event, was more competitive than ever. Sponsored by Fishing Tackle Retailer, produced by ESPN Outdoors/BASS , 210 exhibiting companies entered 750 tackle products and accessories into the New Product Showcase. The product category with the most product submissions was the hard lure category.
2010 ICAST New Product Showcase Award Winners
- Overall Best of Show – G.Loomis – NRX
- Apparel – Frabill, Inc. – FXE Stormsuit
- Combo – Ardent/Lamiglas – C400/XC704 Fishouflage Bass
- Electronics – Lowrance-Navico – Lowrance Elite-5 DSI
- Eyewear – Maui Jim Sunglasses – Guy Harvey Collection
- Fishing Accessory – Adventure Products, Inc. – EGO S2 Slider Landing Net
- Giftware – Boating Expressions, Inc. – Fishfenders
- Kids Tackle – Pure Fishing – Pflueger-Spinning Combo-Apprentice
- Line – Rapala – Sufix 832 Advanced Superline
- Soft Lure – Koppers Fishing & Tackle Corporation – Live Target Hollow Body Frog
- Hard Lure – Shimano American Corporation – Waxwing Sub-Surface Swimming Jig
- Marine – Minn Kota-Johnson Outdoors, Inc. – Talon-Shallow Water Anchor
- Freshwater Reel – Shimano American Corporation – Stella FE
- Saltwater Reel – Shimano American Corporation – Trinidad A
- Freshwater Rod – G.Loomis – NRX
- Saltwater Rod – Shimano American Corporation – Terez
- Tackle Management – HYI, Inc. – Openwater Tackle Backpack
- Terminal Tackle – Sebile Innovative Fishing – Soft Weight System